Eleven years of deploying campaigns that land. From banking and retail media to autos and telecom. Today I run email execution in Adobe Campaign at Sun Life. I went back to U of T for data science and AI because sending campaigns wasn't enough. I wanted to know why they work.
Hands-on Adobe Campaign expert. Precise segments and dynamic HTML with suppression rules that keep deliverability high. A/B tests that turn into clear decisions.
Right the first time. Tight QA. Clean audiences. Compliance handled in a regulated industry.
Google's full ad stack plus DMPs and programmatic buying. Insertion order to final report.
Did the test actually win? Which audiences are burning out? What drives ROI? I answer those with Python and stats.
Scorecards and trend lines with English vs French splits. A/B tests evaluated with proper significance testing.
A deep Q-learning agent that teaches itself to play Snake.
Nine models head to head on Toronto Police open data. Tuned the best ones. Team project.
A sci-fi strategy game with a dark story. I design and direct it through my studio Cinderhawk Games. Built in Godot with AI-assisted development. Steam Early Access planned.
Artificial Intelligence Certificate. 4.0 GPA.
Data Science Certificate. 4.0 GPA.
Advertising Certificate with a digital marketing focus.
Bachelor of Arts (Honours). Economics for Management and Political Science.
